Commercial CRM

Complete management of sales force interactions and activities.

The platform that centralizes and boosts your commercial operations.

Navigen’s Commercial CRM is the heart of a modular and scalable digital ecosystem that simplifies the in person&digital interactions with physicians and stakeholders. From activity planning to sales data, from samples management to privacy and incentives, everything is connected in a single platform designed for the Life Sciences industry.

Why our CRM really makes the difference

Smart Activities Planning

Advanced tips and tools for organizing interactions more effectively and strategically.

Coverage & Frequency at your fingertips

Real time monitoring of objectives, target, and priorities based on business units and territorial areas.

360° Customer View

Complete history, preferences, interactions and customer’s KPIs available in a single integrated interface.

Key Features

Innovative tools for a more effective sales strategy

Complete Customer Management

Integrated database, dynamic segmentation and advanced profiling.

Activity Planning

AI suggestions for planning visits and interactions based on priorities, territory and target audience.

Calls Management and Compliance

Structured workflows with regulatory controls and automatic checks.

Multichannel Interactions

Calls, remote interactions, emails, events and digital activities in a single and real time view.

Extended Data Sources Integration

Integration with third party databases, enterprise systems and add-on modules.

Integrated Analytics

Dashboards and insights available and real time updates for in field & head office people.

The Added Values for Your Business

Higher performance, lower complexity

Increased productivity

Fewer manual steps, more time dedicated to the customer.

Strategic alignment

Field and management people work with the same information and KPIs.

Transparent and tracked processes

Every activity is recorded in compliance with regulations.

Real time insights

Decisions are guided by updated data visible in real time.

More consistent customer experience

Coordinated communications and an integrated customer journey.

Ready to make a breakthrough? Book your demo.